01 · The work
Change that lasts
I do my best work where a capable team and a worthwhile product have accumulated complexity: legacy systems, unclear ownership, tired structures, or decisions that no longer add up. I help create stability first, then build the momentum to improve things without stopping the business.
That work is deliberately incremental. It includes technical modernisation and product decisions, but it also means designing team structures, making ownership clearer, and paying close attention to what motivates the people doing the work.
The clearest sign that change is taking hold is when progress no longer waits for a programme or an instruction from management. People understand the purpose, see what is needed, and act.
02 · Evidence patterns
Patterns of work
These are the recurring situations where I can make a useful difference.
01Context creates ownership
When I took responsibility for two remote teams, they were treated as coding capacity and had little ownership. I explained the business logic behind their work, connected them with other units, established regular exchange, and moved product management to the remote location. The teams began to recognise development opportunities themselves and prioritise them directly with the colleagues who needed the new features.
Outcome
Ownership became local
02Modernise without stopping
A release process built around cherry-picking in SVN produced a deployment roughly every three weeks. We moved to Git and GitLab, introduced static code analysis and automated acceptance tests, and made small changes safer to release. Deployment frequency rose to dozens a day—without stopping the product while we modernised it.
Outcome
3 weeks to dozens per day
03Bring engineering close to the work
I introduced embedded engineers so technical capability sat directly alongside the teams doing the work. Working with users, and supported by AI coding agents, they built an agent for advertising campaign work around real operational needs. Within three months, it was reducing manual work and errors while increasing efficiency—without becoming a separate transformation programme.
Outcome
Less manual work, fewer errors
04Structure around purpose
In an organisation where hierarchy obscured purpose, I introduced value streams, aligned teams around them, and set clear goals for the work. We removed hierarchy from the way delivery was organised, giving teams clearer ownership and a stronger connection to the value they created. For some teams, the economic success of their work tripled.
Outcome
Up to 3× economic success
03 · Career context
Career milestones
- 1997–2002
- Studied computer science at the University of Hamburg.
- 2015
- Joined esome advertising technologies as CTO.
- 2021
- Became Managing Director at esome advertising technologies.
For the full picture, including earlier roles and recommendations, visit my LinkedIn profile.